About the Author
The Federal Trade Commission created its Green Guides to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental marketing claims, how consumers are likely to interpret particular claims and how marketers can substantiate these claims, and how marketers can qualify their claims to avoid deceiving consumers.
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In the News
Format: Written Article
Last Updated: 5/27/2014